Facebook & Instagram Ads
That Turn Scrolls
Into Sales & Leads

We create performance-driven Facebook and Instagram ad campaigns that capture attention, build trust and convert users into paying customers.

From audience targeting and creatives to funnels, retargeting and scaling — we manage the complete Meta Ads system end-to-end.

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META ADS HIGH ROIFacebook Instagram Ads Agency

What are Facebook & Instagram Ads?

Facebook and Instagram Ads are paid advertising campaigns run on Meta’s platforms that allow businesses to reach highly targeted audiences based on interests, behavior, demographics and intent — even before users actively search for a solution.

DISCOVERY

Reach Customers While They Scroll

Unlike search ads, Meta Ads help you reach potential customers while they are browsing feeds, watching stories or consuming content — creating demand before intent.

TARGETING

Advanced Audience Targeting

Target users based on age, location, interests, behaviors, past interactions and lookalike audiences to reach the right people at the right time.

CREATIVES

Visual & Video-First Advertising

Facebook and Instagram ads rely heavily on visuals and videos. High-quality creatives capture attention faster and build trust compared to text-only ads.

CONVERSIONS

Optimized for Leads & Sales

Meta Ads can be optimized for leads, website conversions, WhatsApp messages, app installs or purchases based on your business goals.

RETARGETING

Remarketing & Funnel Building

Reconnect with users who visited your website, engaged with your content or added products to cart — increasing conversion chances.

SCALING

Data-Driven Scaling

Performance data helps scale winning ads, audiences and creatives while pausing what doesn’t work — keeping ROI under control.

Types of Facebook & Instagram Ads We Run

Different business goals require different ad formats. We choose and optimize Meta ad types based on your objective, audience behavior and conversion journey.

HIGH ATTENTION

Reels Ads

Short-form vertical video ads designed to grab attention quickly. Best for brand awareness, engagement and top-of-funnel reach.

IMMERSIVE

Stories Ads

Full-screen ads shown between stories. Ideal for visually driven brands looking to create urgency and quick action.

CONVERSIONS

Feed Ads

Native ads appearing in Facebook & Instagram feeds. Perfect for driving website traffic, leads and sales.

LEAD GENERATION

Lead Form Ads

Built-in instant forms that capture leads without leaving the app. Ideal for service businesses and quick enquiries.

DIRECT CHAT

WhatsApp Ads

Click-to-WhatsApp ads that start direct conversations. Great for businesses that close deals via chat.

HIGH ROI

Retargeting Ads

Ads shown to users who visited your website or engaged earlier. Delivers higher conversion rates and lower cost per result.

Our Facebook & Instagram Ads Process

Running profitable Meta Ads is not about boosting posts. We follow a structured, data-driven process that turns attention into engagement, leads and sales.

STEP 01

Business & Audience Understanding

We analyze your business model, ideal customer profile, buying behavior and competitors to define the right Meta Ads strategy.

STEP 02

Objective & Funnel Mapping

Campaign objectives are selected based on funnel stage — awareness, engagement, leads or conversions — not random guesses.

STEP 03

Creative & Copy Strategy

We design scroll-stopping creatives and write ad copy aligned with audience psychology and platform behavior.

STEP 04

Campaign Setup & Targeting

Ads are structured with proper audiences, placements, budgets and bidding strategies for efficient delivery.

STEP 05

Testing, Optimization & Scaling

Winning creatives and audiences are scaled, underperforming elements are paused, and ROI is continuously improved.

What This Process Delivers

  • Lower cost per lead or conversion
  • Better audience relevance & engagement
  • Scalable campaign structure
  • Clear performance visibility
  • Consistent long-term results

Audience Targeting Strategy

Meta Ads success depends on showing the right message to the right audience at the right time. We build layered audience strategies that evolve as data grows — not random interest targeting.

LAYER 01

Core Audience Research

We start by defining your ideal customer profile using age, location, interests, behavior and buying signals.

LAYER 02

Interest & Behavior Targeting

Strategic interest stacks are built to reach users most likely to engage with your offer.

LAYER 03

Custom Audiences

We retarget website visitors, video viewers, Instagram engagers and lead data to improve conversions.

LAYER 04

Lookalike Audiences

High-performing audiences are scaled using Meta’s lookalike technology to reach similar users.

LAYER 05

Audience Refinement & Scaling

Based on performance data, audiences are refined, expanded or excluded to improve ROI continuously.

Targeting Focus By Campaign Stage

Awareness
Consideration
Conversion
Top of funnel campaigns focus on broad and interest-based audiences to create awareness and engagement.

Creative Strategy That Stops Scrolls & Drives Action

On Facebook & Instagram, people don’t come to buy — they come to scroll. Our creative strategy is designed to interrupt attention, build curiosity and guide users toward conversion.

Hook-Based Creative Research

We research winning hooks based on pain points, desires, objections and emotions — not guesswork.

Platform-Native Video Structure

Creatives are designed specifically for Reels, Stories and Feeds using short-form, mobile-first storytelling.

Message-to-Audience Match

Different audiences see different messages — cold, warm and hot users never get the same creative.

Creative Testing & Iteration

Multiple creatives are tested simultaneously to find winners, then scaled systematically.

Creative Fatigue Management

We monitor frequency and engagement to refresh creatives before performance drops.

Our Creative Testing Lab

Hooks
Videos
Copy
Attention-grabbing opening lines and visuals designed to stop scrolling within the first 3 seconds.

Retargeting & Scaling Strategy

Most businesses lose money because they focus only on cold traffic. Our Meta Ads growth system converts attention into action using structured retargeting and data-driven scaling.

STAGE 01 · WARM UP

Smart Retargeting

We retarget users who watched videos, engaged with ads, visited your website or opened lead forms — increasing conversion probability.

✔ Lower CPA
✔ Higher Trust
✔ Faster Decisions
STAGE 02 · CONVERT

High-Intent Conversions

Warm audiences are shown stronger offers, testimonials, urgency creatives and CTAs to push them toward leads or purchases.

✔ Better ROAS
✔ Sales Focused
✔ Funnel Optimized
STAGE 03 · SCALE

Data-Driven Scaling

Winning audiences and creatives are scaled using budget increases, lookalikes and automation without breaking profitability.

✔ Predictable Growth
✔ Controlled Spend
✔ Long-Term ROI

Facebook & Instagram Ads Pricing

Our Meta Ads pricing is designed for businesses that want real results — not boosted posts. You pay for strategy, creatives, optimization and growth systems. Ad spend is paid directly to Meta.

Starter

For local businesses & beginners

₹18,000 /month
≈ $215 / month
  • Campaign setup & audience targeting
  • Basic creative & copy support
  • Lead / message ads
  • Monthly optimization
  • Basic performance report
Start Ads

Scale+

For aggressive growth & ROI focus

₹55,000 /month
≈ $660 / month
  • Advanced funnel & creative lab
  • UGC / video-first strategy
  • High-level retargeting & scaling
  • Weekly reporting & strategy calls
  • Dedicated performance manager
Book Strategy Call
Note: Ad budget is separate and paid directly to Meta. Pricing may vary depending on industry competition, ad account size and creative requirements.

Frequently Asked Questions

Common questions businesses ask before starting Facebook & Instagram Ads — answered clearly and honestly.

How quickly can I see results from Facebook & Instagram Ads?

+

Initial engagement or leads can start within the first 7–14 days. However, stable and scalable results usually require testing, optimization and data-driven improvements over time.

What minimum budget is required to start Meta Ads?

+

The ideal budget depends on your industry, competition and goals. We always recommend a budget that allows proper testing instead of rushing to conclusions.

Do I need creatives or videos before starting?

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Creatives are critical for Meta Ads. We either work with your existing creatives or guide you on what type of videos and visuals perform best.

Are Facebook & Instagram Ads good for small businesses?

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Yes. Meta Ads are highly effective for small and local businesses when campaigns are properly targeted and optimized.

Is there any long-term contract?

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No long-term lock-in. Our services are performance-driven. Clients continue because they see value, not because of contracts.

Will I get reports and transparency?

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Yes. You receive clear performance reports covering leads, engagement, spend and optimization insights.

Ready to Scale with Facebook & Instagram Ads?

Stop guessing. Get a clear Meta Ads strategy focused on leads, sales and measurable ROI.

What Happens After You Submit?

One of our Meta Ads specialists will review your business and share honest insights on how to improve performance.

  • Free Meta Ads audit
  • Audience & creative insights
  • Budget & ROI clarity
  • No spam. No pressure.
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