Integrated with AdWords, users can now review online campaigns by tracking landing page quality and conversion. Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. 

Google Analytics’ approach is to show high-level, dashboard-type data for the casual user. and more in-depth data further into the report set 

Google Analytics analysis can identify poorly performing pages with techniques such as funnel visualization, where visitors came from (referrers), how long they stayed, and their geographical position. it also provides more advanced features, including custom visitor segmentation.

Google Analytics e-commerce reporting can track sales activity and performance. The e-commerce reports show a site’s transactions, revenue, and many other commerce-related metrics.

A user can have 100 site profiles. Each profile generally corresponds to one website. It is limited to sites that have a traffic of fewer than 5 million page views per month (roughly 5 page views per second) unless the site is linked to an AdWords campaign. Google Analytics includes Google Website Optimizer, rebranded as Google Analytics Content Experiments.

Google Analytics analysis features help understand the behavior of component groups of users apart from your user population. It is very much beneficial to marketers and analysts for the successful implementation of Marketing Strategy.