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What is Google Analytics?
We help you accurately track your online performance.
Google Analytics is offered in two additional versions. Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic.
Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet.
The subscription-based Google Analytics 360, previously Google Analytics Premium,
targeted enterprise users and Google Analytics for Mobile Apps, an SDK that allows gathering usage data from iOS and Android Apps.
Integrated with AdWords, users can now review online campaigns by tracking landing page quality and conversion. Goals might include sales, lead generation, viewing a specific page, or downloading a particular file.
Google Analytics’ approach is to show high-level, dashboard-type data for the casual user. and more in-depth data further into the report set
Google Analytics analysis can identify poorly performing pages with techniques such as funnel visualization, where visitors came from (referrers), how long they stayed, and their geographical position. it also provides more advanced features, including custom visitor segmentation.
Google Analytics e-commerce reporting can track sales activity and performance. The e-commerce reports show a site’s transactions, revenue, and many other commerce-related metrics.
A user can have 100 site profiles. Each profile generally corresponds to one website. It is limited to sites that have a traffic of fewer than 5 million page views per month (roughly 5 page views per second) unless the site is linked to an AdWords campaign. Google Analytics includes Google Website Optimizer, rebranded as Google Analytics Content Experiments.
Google Analytics analysis features help understand the behavior of component groups of users apart from your user population. It is very much beneficial to marketers and analysts for the successful implementation of Marketing Strategy.
Our Google Analytics Services
Over 76% of websites in the Quantcast Top 200k have chosen Google Analytics as their analytics platform of choice. Thedigitalsmarts has also made that choice. We use Google Analytics on all of our client’s sites to help provide insight into their online marketing efforts. Our marketing team members are Google Analytics certified and Thedigitalsmarts is a Google Certified Partner.
Google Analytics audit Services
In need of a health check for your Google Analytics account? Thedigitalsmarts can provide a comprehensive Google Analytics audit to make sure there are no errors or gaps in the data collection process. Our Team of certified Google Analytics experts will audit the tracking code, configuration, data integrity, conversion traking, and account linking.
Google Analytics account setup
Our team can assist you with the proper setup and implementation of a new or existing Google Analytics account. We make certain that the analytics account is configured correctly and that you are capturing the necessary business data to use in your data analysis.
Google Analyrics consulting services
Already have Google Analytics set up, but need help getting your analytics to do more? Our team of Google Analytics experts can consult with you to determine your data goals. We can interpret your existing data, recommend solutions to aggregate data across multiple websites, create customizable reports, setup conversion funnels and more.
Let Thedigitalsmarts provide you with the Google Analytics service that help you make better data-driven decisions.
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