Pay Per Click Marketing
Increase brand awareness strategy and Attract more leads
Make the Right Decisions for Your Brand With PPC Advertising
WHAT IS PAY PER CLICK (PPC)
First, let me just very briefly describe what it is.
You probably already know how search engines work and how
SEO can help your website get a better ranking. Right?
Well, sometimes even the best SEO strategy is just not enough.
The keyword you want to optimize for could be facing some tough competition and you are simply unable to make it to the top results.
Or you can just use PPC. Even if your SEO is not strong enough, Your link can appear on the search results page thanks to PPC ads. And because you only pay per click, this form of advertisement is very effective when you think about it.
Only people interested in your offer will click on the ad
and you only pay for these relevant visitors.
Now compare this to traditional advertising. Do you also just pay for people who have read your newspaper ad? Notice the difference. Now you can say that’s pretty cool. I can manage this PPC thing and get more customers, but here comes the tricky part.
Do you know what keywords you should optimize the campaign for, when to start it and when to stop? Do you know how much money to invest to get results?
So here we come to help you.
Our PPC strategies not only evolve keyword research, scheduling and budgeting, but we can also help with the right ad, text landing pages and all settings. Another reason for hiring us is that we constantly track, analyze, and evaluate all active campaigns to refine and improve the results.
The Benefits of Hiring An Agency For PPC
A good PPC management service does not only understand their clients' short term goals but also expect what they want to happen in the long run. It's not just about the success of one campaign but the success of the overall advertising strategy.
The PPC management service can increase your revenue and income flow but the The most important you can gain is a deeper understanding of your target market. Consequently, an expert's perspective on things can enable you to create insightful decisions on future campaigns.
Each PPC campaign should match your goals and strategies. Here at Thedigitalsmarts. We consider every element of your campaign. We will provide you with a dedicated campaign manager to create customized PPC campaign management strategies and supply you with up-to-date advertising tools.These tools will enable you to tap into extensive ad networks and a treasure trove of campaign insights.
We have a mutual desire for success. That's why we will provide you with all the necessary tools to succeed. As a PPC marketing agency. We can assist you in collecting competitor intelligence, keyword selection, keyword research, market research, campaign development, market analysis, copywriting, A/B testing. campaign monitoring, managing Google Ads rule-based bidding and more.
PPC advertising is not a one-time setup - it is a continuous process that needs constant updating and tweaking. We will make sure that each of your PPC campaigns will run seamlessly every step of the way.
We want your time. We will provide you with honest PPC management services. From the moment you ask for a quote. You will know what services and tools you will receive.You'll also have access to campaign analytics and performance analysis tools to easily track the results of your campaign with in-depth analytic segments. This allows you to identify under-performing campaign elements.Through the use of these analytic tools. you will have firsthand knowledge of how you campaigns are being managed and assurance that your campaigns are given the proper attention.
3 Key Benefits of PPC Advertising
It is as simple as running ads, and the number of people who clicked on your ad will determine how much you pay. There are a growing number of PPC platforms, but the most popular is Facebook ads, Youtube ads, Instagram ads, Twitter ads,
Mircosoft ads and Google Ads. In this guide, we look at the benefits of using PPC as part of your online marketing strategy
Obtain a higher ROI. All marketing activities ought to culminate by generating the highest possible return on investment ROI for every accounting period.
By using PPC advertising as part of your marketing campaign, placing ads in the most relevant and convenient place across the Internet, you will increase your ROI exponentiallyby using analytic tools.
You can have an in-depth report of your digital marketing campaign, and it pinpoints when there is a need for rethinking Your strategy.
Independent from algorithmic changes, occasionally search engines change their algorithms, and this poses a blow to many digital marketing campaigns. SEO algorithms also change with time. These changes work to improve how sites and blogs rank on SERPs. However, you will not have to worry about losing your money because these algorithm changes do not affect the effectiveness of PPC ads.
Simple to deploy Many of the content marketing strategies require complex buildup processes before you can realize results. PPC prides itself as one of the simplest content marketing methods to deploy. By the use of a mouse click. The minute you deploy the PPC ads, you can be sure to see results immediately.
This simplicity gives you the ability to control your advertising expenditure and you can pause your PPC advertising at any time to allow for maximum impact for only pay when users Click on your ad.
Many people feel cheated after spending money on online advertising, which does little to direct traffic to their sites. However, one of the Golden benefits is that you only pay when people see your content by clicking on the link in your ad.
This allows you to make proper budgetary allocations and tweak your short term and long-term keywords to target your ideal prospects. In conclusion, PPC and SEO go well together.
Given that you are continuously developing your SEO and incorporating keywords in your content, you can use them to the keywords on your PPC ads, and this will improve your site's SERPs ranking.
Which is the Right Strategy for your Brand?
Understanding your target demographics and analyzing their online activities are vital to determine whether PPC, organic search or a combination of these digital marketing strategies is the best approach for your business.
SEARCH ENGINE OPTIMIZATION
SEO is an effective way to improve your organic traffic, build brand awareness, establish online credibility and gain customer trust. Many SEO companies, however, will tell you that it takes at least three to six months before you can start seeing results with your SEO campaign.
An Ahrefs study also found that only 9.4 per cent of web pages rank in the top 12 organic search results for one keyword within a year of publishing. What’s more, even these top-performing web pages took two to six months to rank in the top 12.
SEO takes time. For this reason, many marketers relying heavily on organic search fail to achieve their marketing goals within their established timeline. If you’re looking for an online marketing approach that offers complete control, provides flexibility and promises instant results, pay per click marketing is the way to go.
Over the years, pay per click advertising has proven its worth as one of the best and most cost-effective online marketing strategies. PPC advertising allows businesses to take charge of their ad spend and get their brand offerings in front of the right people at the right time and in the right place.
Pay per click marketing provides you with main-targeted visibility, which speeds up the customers’ paying journey and boosts your conversion rate. Combined SEO and PPC advertising strategies work best at driving targeted results. Integrated SEO and PPC campaigns offer maximum visibility, drive relevant traffic and deliver long-term benefits.
However, if you have a short window to promote your brand offerings and impact your niche market, pay per click internet marketing might be the best option for you.
Learn what is PPC and explore the many ways pay per click advertising can take your business new heights. Start pay per click campaign today with help from thedigitalsmarts pay per click internet marketing experts.
Why Thedigitalsmarts PPC Services Are Better Than the Rest
Our Technical Expertise to grow your business
Thedigitalsmarts Internet marketing Agency is a recognized pay per click firm, committed to your success. We bring our years of expertise and industry experience to every pay per click campaign we handle. From PPC audit and account setup to ads management and campaign monitoring, trust us to give our 100 percent dedication to improving your online performance.
Here’s what you can expect when you hire our pay per click marketing agency:
PPC is big business, with brands continuing to invest a lot of money into the channel. Here are some of the features of our service.
Display advertising provides a cost-effective way to reach your target customers on the sites they browse. Combined with video, display advertising can reach your audience in the places they spend their time using Google Display Network, Google marketing platform, Youtube and programmatic partners.
Shopping ads and eCommerce go hand in hand. Our Google experts have perfected their Shopping strategy, delivering high traffic volumes and fantastic conversion rates. We recommend that all paid social and PPC clients sign up with our friends at Feed Optimise, ensuring your Shopping feeds and Merchant Centres are in the safest of hands.
Paid Search is a channel with high consumer intent, as users actively search for products and services. PPC campaigns will appear above organic listings in a search engine and will be linked to the keywords used by the user. Using search will put your ads in front of people directly searching for your business or keywords.
Our PPC agency is Google Ads certified, so you know you’re in safe hands when you choose Thedigitalsmarts. As a Google Partner, we receive fast support and industry insights from our Google representative. We also get exclusive access to training and events, helping us provide the best service to you.
Remarketing is one of the most effective forms of PPC. By targeting audiences who have already shown an interest in your product or service, remarketing creates opportunities for conversion, often at a much lower cost than other methods of digital advertising.
Ad copy is essential to success, especially in the world of PPC. The wonderful wordsmiths in our copywriting team are well-versed in making first impressions count. We’ll sprinkle our magic on your campaigns, creating copy that captures the essence of your brand and converts your audience into happy customers.
PPC is made up of three core elements – search, display and Google Shopping. The name refers to the pricing model, Pay Per Click, which means that you only pay when a person clicks an ad, directing them through to your site. Google Ads is a fantastic way to drive traffic and increase conversions, and as it’s exceptionally trackable, it is clear and easy to measure the profitability of this channel.
By putting your ads at the top of search engine results, you’re displaying your brand to a high-intent audience. Using a PPC management agency ensures you get the most out of your ad spend.
Using a pay-per-click management agency is highly beneficial as you can work with a team of accredited experts to help maximise ad performance. We’ll work closely with you to build a bespoke PPC strategy, ensuring we place your ads in front of a relevant audience with high intent.
These users are looking for a specific piece of content, researching potential products running advertising campaigns on Google and other search engines will fill the top of your funnel with relevant prospects while driving traffic to your website landing pages.
Our pay-per-click advertising specialists will complete keyword research, create captivating messaging through copy, and turn those clicks into customers. By managing your PPC campaigns from top to bottom, we’ll help increase clicks, conversions, customer acquisition and retention.
Pay Per Click(PPC) is a flexible online advertising method that lets you create a budget and adjust it at any time necessary. Most importantly, you can target your ideal audience directly, which is impossible with traditional advertising or digital marketing campaigns.
The insights gleaned from the data tracked from PPC campaigns is invaluable because it gives you a better idea of your users' behaviour. Your paid advertising campaigns appear ahead of all organic results in search results, helping you to instantly outrank your competitors and support your search engine optimization (SEO) efforts.
Your PPC costs must be calculated based on your bid, your targeting and your ad quality. The amount of money you're willing to spend for a user to click on your ad is called your bid. You enter your bid into an ad auction & the highest bidder wins, so you could end up paying less than your bid amount, but never more. Targeting factors include all aspects of your goal, from the keywords you’re ranking for to the demographics of your audience.
The more competitively you want to target, the higher the costs. For instance, bidding on a very competitive keyword costs more because it features a higher cost-per-click (CPC). Google also monitors the quality of your ads.
If your ad quality is high, you can often maintain lower costs because Google will rank your ad ahead of competitors with low-quality ads. Understanding and accounting for all of these factors are how you determine your PPC budget.